Write A Critical Review Of The Short Article - Fursich, E., Et. Al., Development Broadcasting In India And Beyond: Redefining An Old Mandate In An Age Of Media Globalization. Journal Of Broadcasting & Electronic Media V. 51 No. 1 (march 2007) P. 110-2

Introduction to articleThe article titled Development Broadcasting in India and Beyond Redefining and old mandate in an age of media globalisation has been written by Elfriede Fursich and Seema Shrikhande and appeared in Journal of Broadcasting and electronic Media in its March 2007 issue . The authors attempted to discuss the challenges set about by mankind bare agencies in most of the Asian countries in the wake of the increasing pressures from the emergence of other m whizymaking(prenominal) take which have taken much of the space on idiot box as wholesome as radio . By discussing br the example of Doordarshan- India s official bare channel authors reason bug out that in the current of wake of current globalization and commercialisation of media , public broadcast medium have to be intervened by the germane(predi cate) stakeholders .

Authors but argued that through developing third way centers of broadcasting , not only local support and presence privy be gathered up to ensure their survival so farthermost due to funding problem such(prenominal) channels whitethorn besides not survive . As such authors cerebrate that in to survive , public broadcasting has to carve out its protest distinct identities which is free from substantial government bring and controlMajor Strengths of the ArticleIndia has one of the largest populations in the world therefore it also offers a in truth unique opportunity to analyze the development broadc asting in its true concepts of public welfar! e . As such the select of the sample provides much added flexibility as well as reach in to assess the impact of public broadcasting . Further...If you want to get a full essay, society it on our website: OrderCustomPaper.com

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