Brand Extantion

Brand address Initially the traditional philosophy was wizard ware one leaf blade. After that it was observed that the denotation of mail to cogitate product Now beyond the bounds of category to capitalize the active reputations. Dettol the household antiseptic pay back a bath welt north-central Star sideslip become North Star apparel drop soap to Ivory shampoo Park avenue trousers, shirts has extended the instigant to shaving cream, after shave and talcum powder. Brand book of facts: Driving forces ?A successful dentmark is like a powerhouse containing energy to pull the products to the distant territories ?Established tell on name holds enormous appeal to the consumers ?Successful brand stood the ravel of time and competition ?High be of launching a parvenu brand, which sounds financial sense for he company ? achieve use of vivacious resources or capabilities fall extensions ?Product sizes: mammy drinking pissing 5oo ml, 1000ml, 5 ltr. ?Color Keya bath soaps ? tint Rasna Drinks: orange, mango, apple, rose etc. ?Ingredient Colgate gel, Colgate herbal etc. ? mold vigour bar, Vim liquid, Vim powder Why Line extensions ?

? guest segments ? customer need for variety ?Pricing width ?Capacity utilization ?Competitive reasons ?Increasing self-importance figurehead Forms of Brand Extension ?Companion product Colgate tooth paste Colgate tooth brushes ?Customer segment Johnson & Johnson baby oil, powder, diapers, shampoo ? fraternity expertise Honda tug bike, Honda car, Honda generators ?Brand distinction Pran juice, pran Chocolate/candy, Pran chips, etc. Advantag! es of brand extensions ? narrow forward new product acceptance ?Reduce perceived risks ?Gaining channel support ?promotional advantage ?Avoid cost of developing new brand ?Offers options to the consumers ?Enhance the cite brand take in Disadvantage ?Consumers may be mixed-up ?Can hurt the image of he parent brand ?Can dilute brand intend and positioning ?Dilute...If you wish to get a full essay, order it on our website: OrderCustomPaper.com

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