Online Services Assignment Example | Topics and Well Written Essays - 1500 words - 1

Online Services - Assignment Example criterion Ads - In this method, WFTI will have to buy advertisement runs for a period of time after which it has to restore its advertizing slot. Banner ads are available or sold as number of impressions. These impressions are in general sold in chunks of 100,000 to 1000,000 over a particular period of time. These measures are generally sold by publishers on specific section of the host websites web page. Advantages In this option, both the publisher and WFTI knows how more impressions they need to buy and for how long. This will simplifies the budget of WFTI and will also give flexibility to test the advertising model. Disadvantage This method is less effective compared to social media ads. Its biggest disadvantage is that the customer may view banner ads but not click on it. Also the user may simply ignore it or over see the ads if they do not find it interesting.Social Network Advertising - This type of advertising is targeted to the soc ial networking site users. The advantage of using this type of advertising is that the demographic information of the users can be obtained very easily. This will help the company target its products according to demand of users and their preferences. It can be set ahead divided in two types of advertising Direct advertisement based on users and their friends network Based on the feedback of the friend group, the next user may see the advertisement messages.